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For the Orly Beauty International Buyers Convention, Firefly projected Orly and SpaRitual brand images onto the facade of the Sheraton Universal Hotel on the backlot of Universal Studios Hollywood.


To reflect the lasting influence of Orly’s Founder and CEO, Jeff Pink, a mosaic portrait was created using the company’s most popular nail polish shades.


Firefly utilized multiple large format projectors to cover the facade of the hotel with imagery, navigating around trees and structures to create a seamless image.

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