HARAJUKU MINI  FOR TARGET 

Target launched the Harajuku Mini clothing line by Gwen Stefani at the famous Jim Henson Studios in Hollywood. Firefly created a Japanese-themed cityscape with characters reflecting the brand.

 

Utilizing multiple projectors, a 153ft curved wall was transformed into a unique vision of Tokyo.

 

A kids fashion show, featuring the Harajuku Mini clothing line, was a fittingly adorable ending to the event.

HARAJUKU MINI for TARGET
HARAJUKU MINI for TARGET

Firefly Media | Projection Mapping | Design Services

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HARAJUKU MINI for TARGET
HARAJUKU MINI for TARGET

Firefly Media | Projection Mapping | Design Services

press to zoom
HARAJUKU MINI for TARGET
HARAJUKU MINI for TARGET

Firefly Media | Projection Mapping | Design Services

press to zoom
HARAJUKU MINI for TARGET
HARAJUKU MINI for TARGET

Firefly Media | Projection Mapping | Design Services

press to zoom
HARAJUKU MINI for TARGET
HARAJUKU MINI for TARGET

Firefly Media | Projection Mapping | Design Services

press to zoom
HARAJUKU MINI for TARGET
HARAJUKU MINI for TARGET

Firefly Media | Projection Mapping | Design Services

press to zoom