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Firefly designed a 360º immersive environment, transforming the interior of a massive, 120 x 180 foot tent into a multimedia spectacle for Warner Bros. Inception movie premiere. 


Twelve large format projectors generated a dazzling, 30,000-foot image, morphing the skin of the tent into a virtual maze and indoor cityscape. 


A live, 27-piece orchestra, accompanied by a video backdrop, played the film's soundtrack. Firefly worked closely with Inception's composer, Hans Zimmer, to establish the perfect mood. 


A crowd of  more than 1,500 was treated to a visual display of larger-than-life proportions. Audience feedback was exceptionally positive and the fascinated guests left with lasting memories. 


For Warner Bros.’ Inception movie premiere, Firefly created a multimedia spectacle worthy of the Christopher Nolan film.


Firefly collaborated with Oscar winning composer Hans Zimmer to create a memorable experience for the premiere’s 1,500 attendants.

As a live orchestra performed the film’s soundtrack, guests were immersed in a 30,000 ft virtual maze. The result was an experience worthy of the film’s gravitas.

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