Firefly Media

Contemporary street artist Shepard Fairey partnered with Firefly to create a stunning tribute, honoring President Barack Obama's inauguration, at the famous Hollywood & Highland in Hollywood.

Using architectural projection and two large format projectors, the iconic image of the president was emblazoned on both sides of the entrance’s 90 ft by 70 ft archway, welcoming thousands of residents, tourists, and shoppers.

The event was broadcast on national TV, helping to further celebrate this remarkable historic moment. As a stronghold of political support, the City of Los Angeles was the perfect canvas to commemorate this crowning achievement.