Firefly Media

To promote the History Channel's "America, The Story of Us," Firefly was commissioned to transform the facade of the famous Beverly Wilshire Hotel on Rodeo Drive into a giant, promotional installation.   

Firefly used three large format projectors to cover the entire facade of the hotel, creating a dramatic and imposing 12,000 square foot image.

This breathtaking projection installation was active for seven nights, and the high-resolution graphic was viewed by thousands of LA commuters and Beverly Hills residents.