Approached Firefly to seek maximum brand exposure for its music festival in Tel Aviv, Israel. Using a 60 ft projection dome, Firefly custom-created an immersive visual experience around the Coca-Cola brand.
Hundreds of music fans celebrated throughout the night with an awe-inspiring multimedia show, featuring 3D animation and motion graphics, image-mapped to achieve 360° of seamless projection. Thousands more joined the experience from the outside, pushing the event to its boiling point.
Brand engagement was achieved, and the power of the Coca-Cola moniker was further strengthened.