Firefly Media

A multimedia event celebrating the merger of the Romanian communications market, and served as a stance against the guns and violence that marked the Balkan region in the past decade.

Firefly used multiple projectors, a massive water screen, and striking visuals to tell the story of the Romanian people, transforming a corporate affair into an epic production.

It was the largest multimedia show ever produced in Romania, and one of the largest in the Balkan region. Over 100,000 spectators gathered on the riverside to witness performances by The Natural Soft Killers, No Smoking Band and Greek pop-star Anna Vissi, with millions more watching on TV from home.